Concept preview prepared for Summit Orthopaedics by Teton Infrastructure. Mock-up only, not a live Instagram account.

A better @summitorthopaedics

Same account and real doctors, now organized around what patients search for, with Dr. Robert Johnson's disc replacement work featured where people will see it.

What changed

Example captions

Post 1 · Disc replacement vs. fusion (carousel)Told you need a spinal fusion? Ask whether disc replacement is an option. Fusion joins two vertebrae so that level stops moving. An artificial disc replaces the damaged disc and is designed to keep that level moving. It isn't right for everyone. Candidacy depends on your imaging, symptoms and bone health. Dr. Robert Johnson performs both cervical (neck) and lumbar (low back) disc replacement here in Idaho Falls, and he'll walk you through every option, including when fusion is the better choice. Questions? Call 208-227-1100 or tap the link in our bio. #IdahoFalls #EasternIdaho #SpineSurgery #DiscReplacement #BackPain
Post 2 · Meet Dr. Johnson (reel)Dr. Robert Johnson went into spine surgery because of his mom. After a car accident she had a spinal fusion and lived with its limits for years. Today his practice is built around one goal: keeping patients moving. He trained at the Texas Back Institute and focuses on cervical and lumbar disc replacement and robotic-assisted spine surgery. Book a consult: 208-227-1100
Post 3 · Save this: ice it, call us, or come in?Rest and ice fix a lot, but not everything. Mild sprain → rest, ice, elevate Swelling or pain after 3+ days → give us a call Can't put weight on it → come in, since we hold slots for new injuries Numbness, a visible deformity, or uncontrolled bleeding → go to the ER Save this for the next time someone at home gets hurt.

Mock-up notes: post and follower counts are the real current numbers (Nov 1, 2026). Photos and headshots are Summit Orthopaedics' own, reused from summitortho.net. The patient-story tile refers to an existing Summit video (Jacob). Every post needs practice/HIPAA sign-off before publishing. Captions avoid outcome promises on purpose.